Monday, March 20, 2006

The Center for PR Education: The Best PR Has to Offer Managers

The Center for PR Education: The Best PR Has to Offer Managers: "How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager.

However, managers know that achieving any goal demands the right supporting strategy to show you how to reach it. Considering the workload, you'll be glad to know that opinion/ perception matters allow just three strategy choices: create perception where there isn't any, change existing perception, or reinforce it. But be alert to the need to select a strategy that directly complements your public relations goal.

You're in luck because you will benefit from a long list of communications tactics to help carry your message to the eyes and ears of members of your target audience. The list includes tactics like speeches, special events, media interviews and newsletters as well as press releases, customer briefings, facility tours, emails and quite a few others. Only caution here is, research each tactic carefully to be certain it has a record of reaching people just like those who make up your target audience.

Answering the opening question, using a public relations blueprint of this nature can be extremely 'cool.' Especially when you, as a unit manager for a business, non-profit or association, take these steps to help persuade your key outside stakeholders to your way of thinking, then help move them to take actions that lead to your managerial success."

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